“Waves” Launch

waves_pharma

This is an excerpt from a 6-channel surround sound opener for a recent drug launch. The theme of the meeting was “Amplify”, and for this reason sound was chosen as a metaphor to illustrate the different ways that people can be effected and moved to action an increase of energy.

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This is a stereo fold-down from the original 6-channel surround file. It was created to cinema standards (-20dbfs=85db/-31LKFS) and then limited and brought up to broadcast levels for the purpose of listening at home on small speakers. It’s interesting how much less impact and emotion are conveyed when the dynamic, loud sections are limited this way. It’s really too bad to have to do this. Necessary for web distribution in today’s cell phone playback era, but a shame nonetheless. The full dynamic multichannel audio rocked.

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