“MS” Launch

MS
Directing actors is some of my favorite work to do. This is an excerpt from a 5.1 surround sound show opener that portrays the experience and emotions of a young family when the mother is diagnosed with MS.

I believe that it delivered its objective of helping the audience to emotionally identify with their patients, and opened the attendees to the information that followed. I don’t think that a different kind of video— full of facts, messaging and fast-paced graphics, but without emotions or people, would have had the same lasting impact.

This is a stereo fold-down from the original 6-channel surround file. It was created to cinema standards (-20dbfs=85db/-31LKFS) and then limited and brought up to broadcast levels for the purpose of listening at home on small speakers. Its interesting how much less impact and emotion are conveyed when the dynamic, loud sections are limited this way. Its really too bad to have to do this. Necessary for web distribution in today’s cell phone playback era, but a shame nonetheless. The full dynamic multichannel audio rocked.

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