“Waves” Launch
This is an excerpt from a 6-channel surround sound opener for a recent drug launch. The theme of the meeting was “Amplify”, and for this reason sound was chosen as a metaphor to illustrate the different ways that people can be effected and moved to action an increase of energy.
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This is a stereo fold-down from the original 6-channel surround file. It was created to cinema standards (-20dbfs=85db/-31LKFS) and then limited and brought up to broadcast levels for the purpose of listening at home on small speakers. It’s interesting how much less impact and emotion are conveyed when the dynamic, loud sections are limited this way. It’s really too bad to have to do this. Necessary for web distribution in today’s cell phone playback era, but a shame nonetheless. The full dynamic multichannel audio rocked.
“MS” Launch
Directing actors is some of my favorite work to do. This is an excerpt from a 5.1 surround sound show opener that portrays the experience and emotions of a young family when the mother is diagnosed with MS.
I believe that it delivered its objective of helping the audience to emotionally identify with their patients, and opened the attendees to the information that followed. I don’t think that a different kind of video— full of facts, messaging and fast-paced graphics, but without emotions or people, would have had the same lasting impact.
This is a stereo fold-down from the original 6-channel surround file. It was created to cinema standards (-20dbfs=85db/-31LKFS) and then limited and brought up to broadcast levels for the purpose of listening at home on small speakers. Its interesting how much less impact and emotion are conveyed when the dynamic, loud sections are limited this way. Its really too bad to have to do this. Necessary for web distribution in today’s cell phone playback era, but a shame nonetheless. The full dynamic multichannel audio rocked.
“Hemophilia” Launch
This is an edit from a multichannel surround sound opener from a recent drug launch. I have included it here mainly as an example of some subtle sound design, and of how original music can be added to stock music library material to get a piece to where it needs to go quickly, without spending money on original music.
In this piece, the client requested that a long title-based introduction be added to the video late in the production process, after the music and video had already been synchronized. We were able to quickly create a “Gravity” like choral effect using infinite reverb derived from the music already in the piece to build tension at the head and lead us into what had already been created without having to rework the entire video. This clip has been heavily edited to remove any reference to the actual drug company or the drug being launched. As such, it no longer makes a whole lot of sense. But you get the idea.
This is a stereo fold-down from the original 6-channel surround file. It was created to cinema standards (-20dbfs=85db/-31LKFS) and then limited and brought up to broadcast levels for the purpose of listening at home on small speakers. It’s interesting how much less impact and emotion are conveyed when the dynamic, loud sections are limited this way. It’s really too bad to have to do this. Necessary for web distribution in today’s cell phone playback era, but a shame nonetheless. The full dynamic multichannel audio rocked.
The Rolling Stones— “No Security”
This was the opening video for the Rolling Stones’ “No Security” Tour. I was hired to create the sound for this video, which opened every performance. The talented Andy Lilien was the DP. In addition to manipulating a segment of the title track of the musical body of the piece, I also reversed Mick’s voice and added “Day In The Life” style string section crescendo, which caused me some self-imposed grief. Every evening, after I was done with that day’s revision, I would deliver a CD of the audio to Mick’s hotel room, and every morning I would worry that I was going to hear that Mick thought it was too “Beatley”. Not surprisingly, that concern was never expressed, and I never got any feedback at all, except that he liked it. I guess I was thinking as if it were 1968, and everyone else would also be paying close attention to those sort of details. Oh well.